So last week, while visiting the local Walmart, I bought a one gallon jug of HiC Juice for my kids. I've bought it many times, always paying $1.97 per gallon. I always buy it at Walmart because it is cheaper there, than it is at any grocery store in town.
Today I was at the same Walmart, and noticed that on one of the end caps, they had the HiC Juice, priced at $1.97, with a sign saying it's a Roll Back Price, and that the previous price was $2.50.
How can they lie? I don't care if they consider that an advertising tactic or not. This is lying to the customers, in hopes that the customers will purchase the product in mass quantity, thinking it's on sale, because most people do not pay attention to the price.
I will be contacting Walmart Corporation to file my complaint regarding this and expressing my dissatisfaction with their tactics.