When checking out at the local Walmart I attempted to price match an item using an advertisement from a store 45 miles away. I was told, after a complaint to Walmart's customer service, that the store manager has the option to set the price match limitations.
The limit at my local store is 25 miles, meaning I can price match with the local dollar stores, Kmart and Lowe's.
The advertisement running on National Television for the Christmas season leads you to believe that Walmart will price match any advertised price. I feel they are guilty of false advertisement.
Review about: Walmart Advertisement.